Performance Metrics

Learn how to implement AI chatbots that can retrieve, analyze, and provide insights about social media performance metrics using the MCP server.

Performance Metrics Analysis

This example demonstrates a simple workflow to retrieve social media performance metrics using the MCP server.

Basic Workflow

Simple Example

User: List all my users

AI: [Calls get-users-by-tenant-app]
Here are all your users:

1. John Smith ([e-mail])
   - ID: user-123-abc-456-def
   - Created: January 15, 2025

2. Sarah Johnson ([e-mail])
   - ID: user-789-ghi-101-jkl
   - Created: February 3, 2025

3. Michael Brown ([e-mail])
   - ID: user-202-mno-303-pqr
   - Created: March 10, 2025

User: List all user accounts Sarah Johnson have

AI: [Calls get-user-accounts with user_id]
Sarah Johnson ([e-mail]) has the following user accounts:

1. Instagram
   - ID: acct-456-insta-789
   - Platform Account ID: 123456789012345
   - Last refreshed: May 10, 2025
   - Status: Active

2. Twitter
   - ID: acct-789-twtr-012
   - Platform Account ID: TwitterUser123
   - Last refreshed: May 9, 2025
   - Status: Active

User: Fetch the performance metrics of Instagram account

AI: [Calls get-account-engagement and get-audience-age-breakdown with user_account_id]
Instagram Performance Metrics:

Recent Daily Engagement:
- Views: 1,250 per day
- Comments: Increased from 85 to 110 in May
- Likes: Increased from 320 to 475 in May
- Reach: 3,600 accounts per day
- Total Engagement: Increased from 2,800 to 3,450 in May

Audience Demographics:
- Age 18-24: 35%
- Age 25-34: 42% (largest segment)
- Age 35-44: 15%
- Age 45-54: 6%
- Age 55+: 2%

Implementation Steps

To implement this functionality, follow these simple steps:

1. Get Users: Use get-users-by-tenant-app to retrieve all users

2. Get User Accounts: Use get-user-accounts with the selected user’s ID to retrieve their connected social media accounts

3. Get Performance Metrics: Use get-account-engagement and get-audience-age-breakdown with the selected account’s ID to retrieve performance metrics

4. Present Results: Display the metrics in a clear, organized format

Required MCP Tools

This implementation uses these tools:

• get-users-by-tenant-app - Lists all users
• get-user-accounts - Lists user’s social media accounts
• get-account-engagement - Gets engagement metrics
• get-audience-age-breakdown - Gets audience demographics